Holz discusses the benefits of transparency for your company, your internal staff and your customers. "Be honest, authentic, and willing to engage in conversations — even conversations about things that are not exactly flattering — and your company will be respected. Goodwill accrues that can see you through difficult times." Transparency does not mean revealing everything about your company, such as salaries, proprietary information and the like, but as a way to connect with your customers, vendors and members of the public who are interested in your company.
